Open AccessInfluences of General Perceptions of Hospital Advertising and Message Appeal Type on Attitudes toward Individual Medical Clinic Advertising with a Particular Reference to Comparison of Medical Professionals with Consumers
Author(s) -
Chull Young Yi,
우예순
Publication year - 2015
Publication title -
han-guk'dijian'poreom/han-guk dijain poreom
Language(s) - English
Resource type - Journals
eISSN - 2586-4777
pISSN - 2233-9205
DOI - 10.21326/ksdt.2015..46.026
Subject(s) - appeal , perception , advertising , psychology , medicine , business , political science , neuroscience , law