Open AccessEffects of Visual Framing of a Donation Campaign Webpage on the Internal Motivation for Giving
Author(s) -
김은지,
Yong Il Park,
Hanyoungryoo
Publication year - 2015
Publication title -
han-guk'dijian'poreom/han-guk dijain poreom
Language(s) - English
Resource type - Journals
eISSN - 2586-4777
pISSN - 2233-9205
DOI - 10.21326/ksdt.2015..46.017
Subject(s) - framing (construction) , donation , framing effect , social psychology , psychology , advertising , political science , business , law , engineering , persuasion , structural engineering