Open AccessEffects of Visual Framing of a Donation Campaign Webpage on the Internal Motivation for Giving
Author(s) -
김은지,
Hanyoungryoo,
박영일
Publication year - 2015
Publication title -
journal of korea design forum
Language(s) - English
Resource type - Journals
eISSN - 2586-4777
pISSN - 2233-9205
DOI - 10.21326/ksdt.2015..46.017
Subject(s) - framing (construction) , donation , framing effect , social psychology , psychology , advertising , political science , business , law , engineering , persuasion , structural engineering
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