Open AccessA Comparative Study of Advertising Strategy Utilizing Social Network Sites in Korea and China - Focused on the Cases of Lanege and Innisfri Brands-
Author(s) -
Yun-Kyung Lee,
호사기,
Hae-Seung Kang
Publication year - 2014
Publication title -
han-guk'dijian'poreom/han-guk dijain poreom
Language(s) - English
Resource type - Journals
eISSN - 2586-4777
pISSN - 2233-9205
DOI - 10.21326/ksdt.2014..44.010
Subject(s) - china , advertising , business , marketing , geography , archaeology