A Comparative Study of Advertising Strategy Utilizing Social Network Sites in Korea and China - Focused on the Cases of Lanege and Innisfri Brands- | Zendy

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A Comparative Study of Advertising Strategy Utilizing Social Network Sites in Korea and China - Focused on the Cases of Lanege and Innisfri Brands-

Author(s) -

Lee Yun-Kyung,

Hae-Seung Kang,

호사기

Publication year - 2014

Publication title -

journal of korea design forum

Language(s) - English

Resource type - Journals

eISSN - 2586-4777

pISSN - 2233-9205

DOI - 10.21326/ksdt.2014..44.010

Subject(s) - china , advertising , business , marketing , geography , archaeology

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