Open AccessThe Relationships among Country Image of Korean Fashion-Product, Fashion Product Evaluation Attributes, and Brand Attitude -Focused on the Moderating Effects of Face and Ethnocentrism-
Author(s) -
하지수,
JinSook Hwang
Publication year - 2014
Publication title -
han-guk'dijian'poreom/han-guk dijain poreom
Language(s) - English
Resource type - Journals
eISSN - 2586-4777
pISSN - 2233-9205
DOI - 10.21326/ksdt.2014..44.006
Subject(s) - ethnocentrism , product (mathematics) , advertising , psychology , consumer ethnocentrism , brand image , face (sociological concept) , business , marketing , social psychology , sociology , mathematics , social science , geometry