Open AccessExtension of Service Experience through Service-Borrowing Brand Strategy - Focused on Cases in Europe -
Author(s) -
이 선 미
Publication year - 2013
Publication title -
han-guk'dijian'poreom/han-guk dijain poreom
Language(s) - English
Resource type - Journals
eISSN - 2586-4777
pISSN - 2233-9205
DOI - 10.21326/ksdt.2013..41.010
Subject(s) - business , brand extension , service (business) , extension (predicate logic) , marketing , service design , process management , service guarantee , advertising , service delivery framework , brand management , computer science , programming language