Open AccessThe Effects of Make-up Artists’ Brands’ Characteristics and Product Demonstration on the Consumers’ Response in Home Shopping - Focused on the Moderating Effects of Need for Impulsive Buying -
Author(s) -
남금희,
An Jin-a,
Han Sun-Ju
Publication year - 2012
Publication title -
han-guk'dijian'poreom/han-guk dijain poreom
Language(s) - English
Resource type - Journals
eISSN - 2586-4777
pISSN - 2233-9205
DOI - 10.21326/ksdt.2012..37.015
Subject(s) - advertising , product (mathematics) , business , marketing , psychology , mathematics , geometry