Open AccessThe Effects of Make-up Artists’ Brands’ Characteristics and Product Demonstration on the Consumers’ Response in Home Shopping - Focused on the Moderating Effects of Need for Impulsive Buying -
Author(s) -
남금희,
Sun-Ju Han,
안진아
Publication year - 2012
Publication title -
journal of korea design forum
Language(s) - English
Resource type - Journals
eISSN - 2586-4777
pISSN - 2233-9205
DOI - 10.21326/ksdt.2012..37.015
Subject(s) - advertising , product (mathematics) , business , marketing , psychology , mathematics , geometry
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