Open AccessEthical Intention on Ad Creative, Perception on Ad Regulation, and Attitude toward Ad Appeal
Author(s) -
ChulHo Kim
Publication year - 2012
Publication title -
han-guk'dijian'poreom/han-guk dijain poreom
Language(s) - English
Resource type - Journals
eISSN - 2586-4777
pISSN - 2233-9205
DOI - 10.21326/ksdt.2012..36.008
Subject(s) - appeal , perception , psychology , social psychology , political science , neuroscience , law