Open AccessEthical Intention on Ad Creative, Perception on Ad Regulation, and Attitude toward Ad Appeal
Author(s) -
김철호
Publication year - 2012
Publication title -
journal of korea design forum
Language(s) - English
Resource type - Journals
eISSN - 2586-4777
pISSN - 2233-9205
DOI - 10.21326/ksdt.2012..36.008
Subject(s) - appeal , perception , psychology , social psychology , political science , neuroscience , law
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