Open AccessThe Effect of Ad Exposure Motivation and Creative Techniques on Attitude toward Ad and Reinforcing Ad Exposure Motivation
Author(s) -
김철호
Publication year - 2012
Publication title -
han-guk'dijian'poreom/han-guk dijain poreom
Language(s) - English
Resource type - Journals
eISSN - 2586-4777
pISSN - 2233-9205
DOI - 10.21326/ksdt.2012..34.042
Subject(s) - psychology , intrinsic motivation , social psychology , cognitive psychology