Open AccessEffects Visual Factors of Outdoor Advertisement has on Consumers' Perception - Focused on a signboard -
Author(s) -
In-Seong Park
Publication year - 2012
Publication title -
han-guk'dijian'poreom/han-guk dijain poreom
Language(s) - English
Resource type - Journals
eISSN - 2586-4777
pISSN - 2233-9205
DOI - 10.21326/ksdt.2012..34.013
Subject(s) - advertising , perception , business , psychology , marketing , neuroscience