Open AccessA Study on Advertisement using Duplicating Models and its Effectiveness depending on the Level of Significance of the Product over the Consumer’s interest
Author(s) -
ChangKeun Lee,
EunHee Kim
Publication year - 2011
Publication title -
han-guk'dijian'poreom/han-guk dijain poreom
Language(s) - English
Resource type - Journals
eISSN - 2586-4777
pISSN - 2233-9205
DOI - 10.21326/ksdt.2011..33.026
Subject(s) - advertising , product (mathematics) , marketing , business , mathematics , geometry