Open AccessResponses and Effects of Korean & Chinese Consumers to Advertisement of New Trend Product - Targeting iPhone4 Launching CF -
Author(s) -
장운,
김선주
Publication year - 2011
Publication title -
han-guk'dijian'poreom/han-guk dijain poreom
Language(s) - English
Resource type - Journals
eISSN - 2586-4777
pISSN - 2233-9205
DOI - 10.21326/ksdt.2011..33.024
Subject(s) - advertising , product (mathematics) , business , marketing , mathematics , geometry