Open AccessThe comparison between luxury brand purchaser and non-purchaser on luxury value preference, masstige consumption value and price perception
Author(s) -
조재정,
JinSook Hwang
Publication year - 2011
Publication title -
journal of korea design forum
Language(s) - English
Resource type - Journals
eISSN - 2586-4777
pISSN - 2233-9205
DOI - 10.21326/ksdt.2011..33.013
Subject(s) - value (mathematics) , consumption (sociology) , preference , brand preference , perception , economics , revealed preference , advertising , business , microeconomics , marketing , statistics , psychology , brand awareness , mathematics , sociology , neuroscience , social science
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