Open AccessAn Analytical Study on Image Strategy for Magazine Advertising in Make-up Cosmetics - Centering on Classical Conditioning Persuasion Model and Identification Persuasion Model in Magazine Advertising -
Author(s) -
김양희,
Kyoung Hyeon Lee
Publication year - 2011
Publication title -
han-guk'dijian'poreom/han-guk dijain poreom
Language(s) - English
Resource type - Journals
eISSN - 2586-4777
pISSN - 2233-9205
DOI - 10.21326/ksdt.2011..32.011
Subject(s) - persuasion , advertising , identification (biology) , cosmetics , conditioning , psychology , business , social psychology , mathematics , medicine , botany , pathology , biology , statistics