Open AccessAn Effect on Customer Attitude and Purchase Intention of Soap Product Package Design - Focused on Soap Product-
Author(s) -
Kyung-Sun Kim,
Kang Hye-Sook
Publication year - 2011
Publication title -
han-guk'dijian'poreom/han-guk dijain poreom
Language(s) - English
Resource type - Journals
eISSN - 2586-4777
pISSN - 2233-9205
DOI - 10.21326/ksdt.2011..30.003
Subject(s) - soap , product (mathematics) , business , marketing , advertising , computer science , mathematics , world wide web , geometry