Open AccessThe Effect of Brand Equity and Advertising in Consumer Behavior
Author(s) -
chae-hyong lim
Publication year - 2010
Publication title -
han-guk'dijian'poreom/han-guk dijain poreom
Language(s) - English
Resource type - Journals
eISSN - 2586-4777
pISSN - 2233-9205
DOI - 10.21326/ksdt.2010..29.028
Subject(s) - advertising , brand equity , business , marketing