Open AccessAn Investigation of the Effects of Brand Story Types on the Consumer's Attitudes towards Advertising Design
Author(s) -
Chull Young Yi,
lee Keun Hyung,
Kim Jung Eun
Publication year - 2010
Publication title -
journal of korea design forum
Language(s) - English
Resource type - Journals
eISSN - 2586-4777
pISSN - 2233-9205
DOI - 10.21326/ksdt.2010..27.014
Subject(s) - advertising , psychology , business , marketing
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