Open AccessEffects of Kinetic Typography Expressed in Web Advertisement on User Responses. : Focused on awareness responses and affect responses.
Author(s) -
Seungmin Lee,
양보영
Publication year - 2010
Publication title -
han-guk'dijian'poreom/han-guk dijain poreom
Language(s) - English
Resource type - Journals
eISSN - 2586-4777
pISSN - 2233-9205
DOI - 10.21326/ksdt.2010..27.008
Subject(s) - affect (linguistics) , advertising , typography , psychology , computer science , communication , business