Open AccessEffects of Kinetic Typography Expressed in Web Advertisement on User Responses. : Focused on awareness responses and affect responses.
Author(s) -
Lee Seung-min,
양보영
Publication year - 2010
Publication title -
journal of korea design forum
Language(s) - English
Resource type - Journals
eISSN - 2586-4777
pISSN - 2233-9205
DOI - 10.21326/ksdt.2010..27.008
Subject(s) - affect (linguistics) , advertising , typography , psychology , computer science , communication , business
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