Open AccessEffects the expression components on attitude toward advertising in the internet banner advertisements -Focused on Activities, Interests and Opinions-
Author(s) -
Seung-Hwan Park,
Chul Jae Choi
Publication year - 2009
Publication title -
han-guk'dijian'poreom/han-guk dijain poreom
Language(s) - English
Resource type - Journals
eISSN - 2586-4777
pISSN - 2233-9205
DOI - 10.21326/ksdt.2009..23.004
Subject(s) - banner , advertising , expression (computer science) , the internet , psychology , advertising campaign , business , computer science , world wide web , history , archaeology , programming language