Open AccessA Study on the Effects of Visual Expression Types of Humor on Consumer Attitudes in the Context of Print Advertising
Author(s) -
Chull Young Yi,
홍영일
Publication year - 2009
Publication title -
han-guk'dijian'poreom/han-guk dijain poreom
Language(s) - English
Resource type - Journals
eISSN - 2586-4777
pISSN - 2233-9205
DOI - 10.21326/ksdt.2009..22.022
Subject(s) - advertising , context (archaeology) , expression (computer science) , psychology , business , computer science , history , archaeology , programming language