Open AccessFunctional Integration for Successful Design and Marketing of New Products: A Grounded Theory Approach
Author(s) -
박영춘,
이문규
Publication year - 2008
Publication title -
journal of korea design forum
Language(s) - English
Resource type - Journals
eISSN - 2586-4777
pISSN - 2233-9205
DOI - 10.21326/ksdt.2008..19.014
Subject(s) - grounded theory , marketing , computer science , business , sociology , qualitative research , social science
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