
Functional Integration for Successful Design and Marketing of New Products: A Grounded Theory Approach
Author(s) -
박영춘,
Moonkyu Lee
Publication year - 2008
Publication title -
han-guk'dijian'poreom/han-guk dijain poreom
Language(s) - English
Resource type - Journals
eISSN - 2586-4777
pISSN - 2233-9205
DOI - 10.21326/ksdt.2008..19.014
Subject(s) - grounded theory , marketing , computer science , business , sociology , qualitative research , social science