Open AccessVeri Tabanlı Pazarlama Faaliyetlerinin Müşteri Sadakatine Etkisi: Kuşadası ndaki 4 ve 5 Yıldızlı Otel Yöneticileri Üzerine Bir Uygulama (The Effect of Database Marketing Activities on Customer Loyalty: An Application on 4 and 5 Star Hotel Managers in Kuşadası)
Author(s) -
Muhammed Baykal,
Ahu Yazıcı Ayyıldız
Publication year - 2020
Publication title -
journal of tourism and gastronomy studies
Language(s) - English
Resource type - Journals
ISSN - 2147-8775
DOI - 10.21325/jotags.2020.606
Subject(s) - business administration , business , loyalty business model , loyalty , humanities , marketing , art , service quality , service (business)