Open AccessBRAND EQUITY AS A DETERMINANT OF CUSTOMER COOPERATION GROWTH IN THE ROAD FREIGHT TRANSPORT INDUSTRY
Author(s) -
Marcin Świtała,
Agnieszka Łukasiewicz
Publication year - 2021
Publication title -
transport problems
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.224
H-Index - 12
eISSN - 2300-861X
pISSN - 1896-0596
DOI - 10.21307/tp-2021-041
Subject(s) - brand equity , rank correlation , customer equity , equity (law) , business , spearman's rank correlation coefficient , marketing , brand awareness , advertising , statistics , mathematics , customer retention , political science , law , service quality , service (business)
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