Open AccessSemiological analysis of Polish theater posters
Author(s) -
Jeleikolić,
Uroš Nedeljković
Publication year - 2016
Publication title -
etnoantropološki problemi
Language(s) - English
Resource type - Journals
eISSN - 2334-8801
pISSN - 0353-1589
DOI - 10.21301/eap.v10.i1.6
Subject(s) - semiotics , aside , coding (social sciences) , visual arts , aesthetics , history , sociology , literature , art , linguistics , social science , philosophy
Through the application of semiological analysis to theater posters made by two Polish authors, the paper uncovers signs, meanings, codes and specifics of the „Polish school of poster-making“ and contemporary Polish posters. Aside from this, I suggest a methodological framework for studying the issue of coding and shaping a theater poster as a culturally specific form of visual communication. The aesthetic and semiotic outlook of the Polish theater posters which were chosen is analyzed using the semiological method which highlights their differences and similarities. By pointing out the system of codes through the examples given here, a graphic designer is informed about the existence and the possibilities of a more systematic approach to shaping a theater poster.