Open AccessAlgorithm for evaluating the marketing activities of the online social network Vkontakte based on the cascade model of information dissemination
Author(s) -
Ekaterina Gribanova,
I.N. Logvin,
I. V. Shirenkov
Publication year - 2018
Publication title -
doklady tomskogo gosudarstvennogo universiteta sistem upravleniâ i radioèlektroniki
Language(s) - English
Resource type - Journals
ISSN - 1818-0442
DOI - 10.21293/1818-0442-2018-21-3-69-74
Subject(s) - cascade , computer science , social network (sociolinguistics) , information cascade , social marketing , data science , business , social media , world wide web , marketing , engineering , mathematics , statistics , chemical engineering