Open AccessProcess modeling for business management of online marketing campaigns through social media
Author(s) -
Mihai Octavian Popescu
Publication year - 2019
Publication title -
scientific bulletin
Language(s) - English
Resource type - Journals
eISSN - 2392-8956
pISSN - 1454-864X
DOI - 10.21279/1454-864x-19-i2-014
Subject(s) - social media , reputation , credibility , digital marketing , process (computing) , set (abstract data type) , business , order (exchange) , marketing , social marketing , marketing research , computer science , advertising , knowledge management , world wide web , sociology , social science , finance , political science , law , programming language , operating system
The online environment is becoming more competitive each day, and the consumer's journey is becoming more complex, going through several marketing channels on their way to buying. Social media networks environments facilitate access to information and at the same time contribute to creating an image, a perception of reality. Building and strengthening social media reputation are essential for companies in 2018. To have credibility, a company must create and maintain a good image across all the social networks it finds. The more transparent and sincerer through their communication, the easier it will be for brands to maintain their reputation and gain consumer confidence, which can be achieved through social media. The article presents the main social networks used by companies to create digital marketing campaigns. The authors illustrate the steps needed to set up audiences on Facebook, Instagram and Twitter, organizing the information in tables in order to be easier to track. BPM Software is used to design process models for these online marketing campaigns.