Open AccessAlternative social media: the local dimension
Author(s) -
Olena Melnykova-Kurhanova
Publication year - 2021
Publication title -
obraz
Language(s) - English
Resource type - Journals
ISSN - 2415-8496
DOI - 10.21272/obraz.2021.1(35)-133-141
Subject(s) - popularity , interactivity , monopolization , social media , anonymity , computer science , object (grammar) , dimension (graph theory) , locality , personalization , multimedia , internet privacy , world wide web , psychology , mathematics , artificial intelligence , social psychology , computer security , linguistics , philosophy , economics , pure mathematics , market economy , monopoly
The article examines the local dimension of alternative social media for the period of 2020. The object of the study is alternative communication channels in Mariupol. The study aims to determine thecharacteristics of alternative media and their types. The problem of monopolization and/or reduction of traditional media at the local level leads to the emergence and popularity of alternative platformson social media. The study systematizes the characteristics, topics of alternative content and common alternative channels of communication. Anonymity, personalization of publications, uniqueness, locality, interactivity, multimedia, spontaneous distribution, segmentation of the audience are important features of alternative media.