Open AccessPrinted political advertising: methods and forms of socio-communicative influence on the electorate
Author(s) -
Liudmyla Taran
Publication year - 2020
Publication title -
obraz
Language(s) - English
Resource type - Journals
ISSN - 2415-8496
DOI - 10.21272/obraz.2020.2(34)-98-105
Subject(s) - politics , diversity (politics) , relevance (law) , political communication , advertising , political consciousness , theme (computing) , political advertising , political science , period (music) , public relations , media studies , sociology , business , law , aesthetics , computer science , art , operating system
The purpose of the article is to investigate the diversity of printed political advertising during the 2020 local elections to determine the methods and forms of its socio-communicative impact on the electorate. The source base – printed campaign materials distributed in the Sumy region. The relevance of the chosen theme determines the study of dialogue between candidates, current politicians and voters. Іn the process of research, іt was identified the diversity of printed political advertising during the election campaign, it was found that political advertisements in leaflets, booklets, newsletters, brochures was dominated in this period. The peculiarity of print political advertising is that political parties and their leaders tried to use it to form the communication desired by the political candidates themselves, thus influencing the consciousness, opinion and choice of the electorate.