Conservative media media-frames

. Media researchers are still worried about the quality of journalism, the presence or absence of quality journalistic texts. It can be argued that the problem of the quality of journalism in various aspects seems to have won a central place in academic debate. Topicality. Goal. Media researchers are still worried about the quality of journalism, the presence or absence of quality journalistic texts. It can be argued that the problem of the quality of journalism in its various aspects seems to have won a central place in academic debate. The purpose of the article is to determine whether there is a relationship between the two phenomena mentioned above. The object of the article is conservative media. The subject of the article is media frames within which conservative media operate. Research methods are based on a combination of general scientific methods of studying the specificity of analysis of social and communication phenomena. The analytical-synthetic method and the method of determining the specific segmentation of the targeted delineated content were used. Results. Under the journalistic frame, we understand some media coverage of a problem in such a way that should facilitate a certain interpretation of what actually happened, with an emphasis on specific details and nuances. In this sense, the goal of conservatives is to determine whether the media frameworks in which journalistic content was delivered and which dominated dispute resolution are those characteristics that distinguish collective action from those social movements that are commonly used to digitalize society. In this case, it is a question of whether conservative journalistic discourse, in general, assumes the form and essence of digitalizing discourse in favor of the rejection of rhetoric, which defends the objection of conscience as a form of protest. Conclusions and Prospects. There is a component of justice; its inclusion in the general discourse of discussions is a key factor in building content that promotes social digitizers. In the context of conservative content, this element is particularly evident through three features: the inclusion of a lexicon used by the authors on the topic of discussion; own discourse of conservative media; the dissemination by conservative media of such arguments made by the public that indicate complaints about education reform. Keywords: audience, journalism, conservative mass media, content, strategy, pressure.