Open AccessPromotion of Euro Introduction in Slovakia: Financial Literacy of Generation X and Y
Author(s) -
Enikő Korcsmáros,
Zoltán Šeben,
Ladislav Mura,
Lilla Fehér
Publication year - 2019
Publication title -
marketing ì menedžment ìnnovacìj
Language(s) - English
Resource type - Journals
eISSN - 2227-6718
pISSN - 2218-4511
DOI - 10.21272/mmi.2019.3-01
Subject(s) - statistic , financial literacy , promotion (chess) , context (archaeology) , currency , data collection , homogeneity (statistics) , order (exchange) , psychology , geography , business , statistics , economics , political science , finance , mathematics , monetary economics , archaeology , politics , law
The basic goal of the research is to map the financial literacy of generation X and Y in the context of the euro introduction in Slovakia 10 years following the introduction of the single currency. In order to achieve the research objectives we applied primary data collection to obtain information about the researched issue. An anonymous questionnaire survey was conducted among the respondents. Data collection among the residents was realized with the help of an agent, but also an online questionnaire was provided for the respondents in time interval of 6-20th December, 2018. Basic statistic indicators (crosstabs, distribution, homogeneity of variances and ANOVA) were used to verify our assumptions. The paper presents the results of an empirical analysis which showed differences between the generations X and Y in relation to the financial literacy connected with the context of euro introduction.