Open AccessThe potential of using Bluetooth-based system as a part of proximity marketing in the Slovak Republic
Author(s) -
Ľubica Gajanová
Publication year - 2019
Publication title -
marketing and management of innovations
Language(s) - English
Resource type - Journals
eISSN - 2227-6718
pISSN - 2218-4511
DOI - 10.21272/mmi.2019.2-21
Subject(s) - marketing , business , marketing research , marketing mix , digital marketing , phone , linguistics , philosophy
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