Open AccessThe potential of using Bluetooth-based system as a part of proximity marketing in the Slovak Republic
Author(s) -
Ľubica Gajanová
Publication year - 2019
Publication title -
marketing ì menedžment ìnnovacìj
Language(s) - English
Resource type - Journals
eISSN - 2227-6718
pISSN - 2218-4511
DOI - 10.21272/mmi.2019.2-21
Subject(s) - slovak , bluetooth , business , telecommunications , computer science , marketing , wireless , linguistics , philosophy , czech