Open AccessAn exploration of issues affecting consumer purchase decisions towards eco-friendly brands
Author(s) -
H. Olasiuk,
U. Bhardwaj
Publication year - 2019
Publication title -
marketing ì menedžment ìnnovacìj
Language(s) - English
Resource type - Journals
eISSN - 2227-6718
pISSN - 2218-4511
DOI - 10.21272/mmi.2019.2-15
Subject(s) - environmentally friendly , business , marketing , advertising , ecology , biology