Open AccessAn exploration of issues affecting consumer purchase decisions towards eco-friendly brands
Author(s) -
Hanna Olasiuk
Publication year - 2019
Publication title -
marketing and management of innovations
Language(s) - English
Resource type - Journals
eISSN - 2227-6718
pISSN - 2218-4511
DOI - 10.21272/mmi.2019.2-15
Subject(s) - purchasing , marketing , business , quality (philosophy) , relevance (law) , ambiguity , green marketing , advertising , computer science , philosophy , epistemology , political science , law , programming language
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