Open AccessChinese smartphone brands: gender, consumers behavioural and attitudinal loyalty
Author(s) -
Furong Zeng,
Musaira Bhutto,
Yasir Ali Soomro
Publication year - 2019
Publication title -
marketing ì menedžment ìnnovacìj
Language(s) - English
Resource type - Journals
eISSN - 2227-6718
pISSN - 2218-4511
DOI - 10.21272/mmi.2019.2-08
Subject(s) - advertising , loyalty , psychology , business , marketing