Open AccessThe Influence of Scarcity Message on Customers' Perceived Value, Satisfaction, and Repurchase Intention in the Context of Group-Buying Social Commerce
Author(s) -
Sung Mook Choi
Publication year - 2016
Publication title -
journal of information technology applications and management/journal of information technology applications and management
Language(s) - English
Resource type - Journals
eISSN - 2508-1209
pISSN - 1598-6284
DOI - 10.21219/jitam.2016.23.1.097
Subject(s) - scarcity , marketing , business , customer satisfaction , value (mathematics) , loyalty business model , loyalty , context (archaeology) , advertising , purchasing , group buying , customer retention , service (business) , structural equation modeling , psychology , service quality , economics , microeconomics , computer science , paleontology , machine learning , biology