Open AccessA Study of Advertising Effect on Tablet PC Media Involvement, Interactive Expression Strategy and Product Involvement
Author(s) -
이창근,
김은희
Publication year - 2013
Publication title -
journal of digital interaction design
Language(s) - English
Resource type - Journals
ISSN - 1598-4605
DOI - 10.21195/jidr.2013.12.2.007
Subject(s) - advertising , product (mathematics) , expression (computer science) , business , psychology , computer science , mathematics , geometry , programming language