Open AccessStudy on Narrative-Based Value Creation in TV Advertisement for Brand Image Improvement - Focused on Ads of Bacchus, Chocopie, Hot Choco Mitte, and Kumon home-school ad
Author(s) -
Ki Wook Kim,
Eun Ju
Publication year - 2013
Publication title -
journal of digital interaction design
Language(s) - English
Resource type - Journals
ISSN - 1598-4605
DOI - 10.21195/jidr.2013.12.2.005
Subject(s) - advertising , narrative , brand image , value (mathematics) , business , computer science , art , literature , machine learning