Open AccessAn Exploratory Study for Application of 'Creative Me-Company' to Advertising Industry in Digital Media Environments - focused on Employees by Focus Group Interview Method -
Author(s) -
이현우,
김운한
Publication year - 2012
Publication title -
journal of digital interaction design
Language(s) - English
Resource type - Journals
ISSN - 1598-4605
DOI - 10.21195/jidr.2012.11.1.007
Subject(s) - focus group , focus (optics) , advertising , digital media , exploratory research , business , group (periodic table) , marketing , engineering , sociology , computer science , world wide web , chemistry , physics , organic chemistry , anthropology , optics