Open AccessTHE COMPETITION BETWEEN COCA COLA & PEPSI BRANDS IN TURKISH MARKET: THE BRAND LOYALTY
Author(s) -
Blesa Ibrahim Mohammed
Publication year - 2017
Publication title -
international journal of latest trends in engineering and technology
Language(s) - English
Resource type - Journals
eISSN - 2319-3778
pISSN - 2278-621X
DOI - 10.21172/1.83.050
Subject(s) - coca cola , turkish , brand loyalty , competition (biology) , advertising , business , market competition , marketing , economics , market economy , biology , ecology , linguistics , philosophy