Open AccessAuto-economics: the Tata Nano
Author(s) -
Jeevan William Almeida,
Sandeep Jony,
Navaneetha Krishna Chandran,
Keerthi Purushotham,
Ashish Gupta
Publication year - 2010
Publication title -
deakin papers on international business economics
Language(s) - English
Resource type - Journals
ISSN - 2206-4060
DOI - 10.21153/dpibe2010vol3no1art190
Subject(s) - milestone , pleasure , spark (programming language) , nano , automotive industry , engineering , advertising , business , history , computer science , psychology , archaeology , neuroscience , chemical engineering , programming language , aerospace engineering
The Nano has made news worldwide since its unveiling in January of 2008. This car is a milestone in the history of automobile manufacturing. As economists, we have found the Nano extremely interesting as it is expected to have far reaching effects not only in the automobile industry, but also spark the aspirations of millions of people for owning a car that were deprived of this pleasure prior to the launch of Nano.