Open AccessEVALUATING MARKETING AND TRENDY TOPICS FROM MARKETING MANAGERS' PERSPECTIVE: DO THE WORK OF MARKETING ACADEMICIANS 'MAKE SENSE' TO MARKETING MANAGERS?
Author(s) -
Elif Üstündağlı Erten,
Erhan ZALLUHOĞLU,
Nazan GÜNAY
Publication year - 2022
Publication title -
ege akademik bakış
Language(s) - English
Resource type - Journals
ISSN - 1303-099X
DOI - 10.21121/eab.1101002
Subject(s) - marketing , marketing research , marketing science , marketing management , quantitative marketing research , relationship marketing , return on marketing investment , digital marketing , business , public relations , sociology , political science