Open AccessUtilization of Strategic Marketing in Nonprofit Sector - Evidence from Turkish Nonprofit Organizations
Author(s) -
Nesrin ADA,
Hüseyin Ozan ALTIN,
İge Pırnar
Publication year - 2022
Publication title -
ege akademik bakış
Language(s) - English
Resource type - Journals
ISSN - 1303-099X
DOI - 10.21121/eab.1009488
Subject(s) - marketing , business , competitor analysis , reputation , marketing research , marketing strategy , marketing management , return on marketing investment , marketing effectiveness , strategic marketing , profit impact of marketing strategy , turkish , strategic planning , public relations , political science , linguistics , philosophy , law