Open AccessPengaruh Citra Merek, Fitur, Dan Persepsi Harga Terhadap Keputusan Pembelian (Studi Kasus Pada Konsumen Smartphone Xiaomi) di Kabupaten Lamongan
Author(s) -
Ahmad Firhan Ah’sani,
Hadi Purnomo
Publication year - 2022
Publication title -
jurnal kajian ilmu manajemen
Language(s) - Italian
Resource type - Journals
eISSN - 2797-0167
pISSN - 2775-3093
DOI - 10.21107/jkim.v2i2.16997
Subject(s) - accidental sampling , purchasing , nonprobability sampling , advertising , brand image , population , sampling (signal processing) , business , perception , marketing , psychology , engineering , telecommunications , sociology , demography , neuroscience , detector