Open AccessPengaruh Social Electronic Word Of Mouth (Ewom) Terhadap Keputusan Pembelian Melalui Brand Image Lazada (Studi Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Trunojoyo Madura)
Author(s) -
Mamlu’atul Mawadah,
Yudhi Prasetya Mada
Publication year - 2022
Publication title -
jurnal kajian ilmu manajemen
Language(s) - English
Resource type - Journals
eISSN - 2797-0167
pISSN - 2775-3093
DOI - 10.21107/jkim.v1i3.13475
Subject(s) - nonprobability sampling , brand image , advertising , sample (material) , path analysis (statistics) , psychology , business , mathematics , statistics , sociology , physics , population , demography , thermodynamics