KOMUNIKASI KELOMPOK DALAM PEMBERDAYAAN MASYARAKAT KAMPUNG KELBUNG PASCA KONFLIK MADURA-SAMPIT.

Conflict of Sampit in 2001 between Madura community who lived in Sampit and local community ofSambas has still been being strongly memorized by Madura community until the present time. Theculture conflict influenced the Madura who had ever lived in Sampit not only physically but alsoeconomically as most of them lost their occupation. However, Mr. Dairobi and his wife were presentas the initiators for the Madura to produce handicrafts from agel rope in order to be empowered toreach the partisipative development. This research aims at finding whether the integration of structure,culture, and agent of change have been appropriate for the needs Kelbung community after the MaduraSampitconflicttoexplainbygroupcommunicationsstudies.Inaddition,thisresearchwasconductedqualitativelywith IPA (Interpretative Phenomenological Analysis) as the analysis technique. It is anew analysis including “reading and re-reading” to “looking for patterns across cases” to determinewhether the relationship among cases are proper for the focus of this study‒social psychology incommunication issue. Mefalopulos development Participatory theory about social change was used asthe basis theory to explain the research result. It resulted that among the community, women and childrensuffered psychological trauma more than the others. Therefore, the concept of social engineering byimplementing the handicrafts business was considered as a core of the empowerment activities becauseit involved women as the main labors, in the group communications studies the function of group haveafford the needs of  group members . Keywords: Group Communications, Social Change, Partisipative Development.