Open AccessSTRATEGI KOMUNIKASI DIVISI PUBLIC RELATIONS PLN DISTRIBUSI JAWA BARAT DALAM SOSIALISASI SUBSIDI LISTRIK TEPAT SASARAN
Author(s) -
Lyza Audina Pangesti
Publication year - 2018
Publication title -
jurnal komunikasi /jurnal komunikasi
Language(s) - English
Resource type - Journals
eISSN - 2549-4902
pISSN - 1978-4597
DOI - 10.21107/ilkom.v12i1.3713
Subject(s) - subsidy , documentation , java , electricity , government (linguistics) , business , engineering , computer science , economics , operating system , electrical engineering , linguistics , philosophy , market economy
This thesis discuss about the communication strategy which have been implemented by public relationsof PLN due to socializing well-targeted electricity subsidy program in West Java. This Well-targetedelectricity subsidy program is a government program which cuts the electricity subsidy for middleincome homes 900—watt customer, where West Java province is ranked the highest in Indonesia. Thegoal of this research is to know the steps of communication strategy which have been implementedby public relations PLN West Java Distribution due to socializing well-targeted electricity subsidy program. This research uses constructivist paradigm, qualitative approach and case-study research strategy. The data were collected by in depth interview and documentation study. The result revealed thatthe public relations of PLN becomes one of the communicator who planned and give the instructions topublic relations of PLN West Java Distribution in socializing well-targeted electricity subsidy program.The communication strategy steps which have been implemented by public relations of PLN due tosocializing well-targeted electricity subsidy program are determined the communicator, recognizes theaudiences, set the method and last selection and media uses. Key words: Communication Strategy, Public Relations, PT PLN