Open AccessApparel Attributes: a Reinforcer on Impulse Buying Behavior of College Students in Bangalore City
Author(s) -
C. Nagadeepa,
A. Pushpa
Publication year - 2015
Publication title -
adarsh journal of management research
Language(s) - English
Resource type - Journals
ISSN - 0974-7028
DOI - 10.21095/ajmr/2015/v8/i1/88248
Subject(s) - clothing , advertising , impulse (physics) , marketing , product (mathematics) , psychology , business , mathematics , geography , physics , geometry , archaeology , quantum mechanics