Open AccessBrand Symmetry Index Model to Measure Brand Uniqueness
Author(s) -
Manoj Pandey,
J. K. Raju
Publication year - 2013
Publication title -
adarsh journal of management research
Language(s) - Uncategorized
Resource type - Journals
ISSN - 0974-7028
DOI - 10.21095/ajmr/2013/v6/i1/88328
Subject(s) - advertising , measure (data warehouse) , interdependence , index (typography) , brand management , marketing , business , key (lock) , uniqueness , brand extension , product differentiation , computer science , mathematics , microeconomics , economics , sociology , world wide web , data mining , mathematical analysis , social science , computer security , cournot competition