Open AccessGreen Marketing: A Tool for Competitive Advantage
Author(s) -
Sonu V. Gupta,
Prakash Chawla,
Sandhya Harkawat
Publication year - 2011
Publication title -
adarsh journal of management research
Language(s) - English
Resource type - Journals
ISSN - 0974-7028
DOI - 10.21095/ajmr/2011/v4/i1/88287
Subject(s) - green marketing , marketing , business , competitor analysis , globe , environmental degradation , marketing research , marketing mix , competitive advantage , order (exchange) , marketing management , sustainable development , political science , medicine , ecology , finance , biology , law , ophthalmology