Open AccessThe Impact of Code-Switching and Code Mixing in Advertising
Author(s) -
Sumitra Biswal
Publication year - 2009
Publication title -
adarsh journal of management research
Language(s) - English
Resource type - Journals
ISSN - 0974-7028
DOI - 10.21095/ajmr/2009/v2/i2/88362
Subject(s) - code switching , code mixing , variety (cybernetics) , code (set theory) , slogan , computer science , linguistics , sociolinguistics , artificial intelligence , programming language , political science , set (abstract data type) , law , philosophy , politics