Open AccessKTT in a Digital Age (poster)
Author(s) -
Michelle Linington
Publication year - 2017
Publication title -
rural review
Language(s) - English
Resource type - Journals
ISSN - 2563-1608
DOI - 10.21083/ruralreview.v1i1.6076
Subject(s) - order (exchange) , business , agriculture , personality psychology , space (punctuation) , the internet , information technology , norm (philosophy) , marketing , agricultural science , computer science , psychology , political science , geography , world wide web , social psychology , environmental science , archaeology , finance , personality , law , operating system
Since the dawn of agriculture there has been a need to communicate in order to optimize production and yields. Extension and Knowledge Technology and Transfer (KTT) has seen a lot of changes over the past 100 years. None of these were as great as in the introduction of the Internet and computer technology. With this rapid change in technology, KTT workers and consultants have to adapt how information is getting to producers. Though majority of farms still prefer hard copies of publications and research, we are seeing an increase in the amount of material found online. We have also seen a shift away from demo days and on farm consultations, in order to use webinars, podcasts and social media. Farmers have a been labelled as 'slow to adapt', but this is not just a generational gap anymore. Herd size, producer personalities and delivery methods all effect how the producer wants to receive information. Though the industry is good at producing information, it is important to get it into the producers hands. Until the digital space becomes the norm for all producers there is a need to view the trends in KTT and combine traditional and new age communication methods in order to reach all farmers. As technology continues to change there will be a constant need to change how we are reaching producers while continuing with the KTT methods that have worked in the past.