Open AccessTHE RELATIONSHIP BETWEEN CONSUMERS’ TENDENCY TO FORGIVE AND THEIR BRAND LOYALTY: A NEW STRATEGY PROPOSAL
Author(s) -
Aybike Tuba Özden
Publication year - 2020
Publication title -
sdü vizyoner dergisi
Language(s) - English
Resource type - Journals
ISSN - 1308-9552
DOI - 10.21076/vizyoner.716084
Subject(s) - loyalty , brand loyalty , originality , advertising , business , marketing , psychology , social psychology , creativity