Open AccessTHE RELATIONSHIP BETWEEN CONSUMERS’ TENDENCY TO FORGIVE AND THEIR BRAND LOYALTY: A NEW STRATEGY PROPOSAL
Author(s) -
Aybike Tuba ÖZDEN
Publication year - 2020
Publication title -
süleyman demirel üniversitesi vizyoner dergisi
Language(s) - English
Resource type - Journals
ISSN - 1308-9552
DOI - 10.21076/vizyoner.716084
Subject(s) - loyalty , brand loyalty , originality , advertising , business , marketing , psychology , social psychology , creativity
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